Finally, after preparing ourselves for a long period of time, we are getting ready to cross the finish line on our way to Australia. This is actually a whole new start for Greek wine in the demanding Australian wine market under the umbrella of New Wines of Greece and EDOAO (The National Inter-professional Organisation of Vine and Wine).
Our team departs in June 15 for Sydney, for a series of tastings, roadshows, masterclasses and contacts with key figures from the Australian wine industry aiming to educate the trade and increase awareness for Greek wines. Our two first stops will be Melbourne with the big Greek community and Sydney yet there are plans to visit more cities next year.
Why Australia? The Australian market is a dynamic one for imported wine despite the fact that Australia is a major wine-producing country. From 2003 to 2014, sales for imported wines have been on the rise, reaching 64 mn lts. The average price for each bottle is almost 8$ (around 6€) which indicates a very attractive market even for the premium category.
After the systematic promotion of Greek wines over the last years in countries such as America and Canada with very successful results, it is time to test our forces in Australia. We are ready to spread the word for Greek wines, we have done a lot of preparation so far and we will try to answer every question regarding Greek wines and their potential in Australian market. Greek-Australians are already thrilled with our visit and we have a very positive feedback along with the full support of the Greek Consulates in both cities.
New Wines of Greece President Yannis Voyatzis said "This is the first time that such a large group will visit Australia together. This visit to Australia is about educating Australian trade about our wines, and showcasing the best we have to offer".
In a nutshell, we are ready to blow their minds with our mineral-driven Assyrtikos, the intriguing Xinomavros, captivating Agiorgitikos and exotic Moschofileros but moreover with the plethora of greek and international varieties that will highlight the contemporary and innovative wines from one of the world' s oldest winegrowing region.